In the last 2009 issue of CA Journey magazine, we asked for your ideas. The Board of Directors has decided to update the name of our Association, and you are helping us do it!We received 97 name ideas from 32 contributors. The list will be narrowed down by vetting names for availability, and comparing them to our criteria for our updated identity (some points listed below, full criteria available online.) After the list has been narrowed, members and non-members will be surveyed to give the Board direction in selecting a final candidate.
The Board has followed your guidance and decided that an updated name is vital to the future growth of our company. Our new identity will have to meet the following requirements. It will eliminate name confusion with similar organizations (Catholic Charities); will better reflect and describe who we are and what we do; will be distinctive and original; and will reflect our Catholic tradition and our vision for the future.
Updating our identity is something we’ve done before, but we need your support for such an effort to be successful. We’re doing everything we can to keep you informed and involve you in the decision.
List of Submitted Names:
Catholic American Financial
Family Tithes Catholic Financial
Catholic Financial Services
Catholic Modern Life
Catholic Virtues Finance
Catholic Financial Life
Catholic Financial Partners
Catholic Fraternal Life & Financial
Catholic Family Financial
Catholic United Financial
Catholic Family Life
Kingdom Life for Catholics
All Saints Catholic Life Insurance
Once again, we’re asking for you to talk to us. Visit www.catholicaid.org/links/nameupdate to register your feedback, let us know your favorite new option, and keep tabs on our progress. Thank you for your submissions!
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